The OYO of Education Industry has Arrived
OYO has truly revolutionised the Hotel Industry in India. It has empowered the customers as well as the Hotel owners like never before creating a win-win situation for all. In a similar fashion the well known exam prep platform TCY is creating a revolution for its IELTS, PTE, TOEFL and spoken English programs through its specialized program BetterThink. The students get assured quality and a methodology which is proven to produce great results whereas the centres gain from BetterThink’s two decade long experience of producing outstanding results and profitable centre operations and growing business.
Let us examine the parallels to get a better idea on how the two models are similar and how BetterThink Powered centres are going to change the way English Language classes are held across the country. Let us begin from the student side -
Benefits to Students
-Standardised Quality. No surprises.
OYO provides users an assurance of defined standard of services. Similarly BetterThink Powered Centres are able to use the integrated suite of APP, ERP, Courseware and Methodology to help all centres deliver a uniform standard of classroom experience, which is truly outstanding. This helps students take an enrolment decision in a BetterThink centre with confidence.
-Convenience
In OYO model selecting a room and location is available on the App for a user and they have the flexibility to choose an offering that they require. In TCY model the BT App empowers a student to not only access their nearest best rated centre but also to stay connected to learning resources and to their centre 24 x 7
Benefits to coaching centres
-Great Business Growth
For the hotels OYO ensures that there is a continuous flow of customers so that the inventory is fully utilised, similarly BetterThink through its app and innovative ATL & BTL brand presence makes sure that there is a continuous flow of student leads to partner centres.
-Best Processes
OYO shares its best practices with partner hotels who benefit in general from the exposure. Similarly BetterThink centre owners stay assured that their faculty members are always using the best learning methodology and curriculum and master the fine art of managing a centre effectively and efficiently without losing sight on student results which is the ultimate driver of business.
-Zero Headache Model
The proprietary ERP system of OYO makes running a hotel easy similarly BetterThink gives its partner centres a revolutionary centre Management System tailor made for running English Language Training. It brings together the entire ecosystem with its stakeholders and ensures that the centre owner, administrators, teachers and the students all know at any point of time where things stand and what the next action required for success is.
Like OYO Rooms, the BetterThink model is already seeing unprecedented demand for the innovative methodology driving student results. Already cities and small towns across Punjab are seeing student driving in hordes to BetterThink Powered centres . The movement is to take these smaller coaching centres to new heights by empowering them with cutting edge academics, operations and promotions inputs. Within no time after associating with BetterThink, they start becoming no.1 centres in their respective regions.
